About Sotheby's International Realty
About Sotheby's International Realty
Sotheby's International Realty®
Artfully Uniting Extraordinary Properties with Extraordinary Lives.
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A RENOWNED INTERNATIONAL BRAND
They say you are known by the company you keep. Some of the World's
most discerning buyers keep company with us.
Throughout its storied history Sotheby's auction house has earned a reputation for expertise in the valuation and sale of fine possessions. Sotheby’s International Realty® maintains this distinguished reputation in real estate. Just as Sotheby’s has sold some of the world’s most precious objects at record prices, we have set price records with the sale of many spectacular homes. While these sales have contributed to the worldwide renown of the Sotheby's name, it is the expertise and service we provide for which we are best known.
A GLOBAL NETWORK
11,000+ Agents | 500+ Offices | 42 Countries
The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 11,000 sales associates, located in approximately 500 offices, in 42 countries and territories, sharing many thousand referrals around the world.
EXPERTISE IN ALL PRICE RANGES
Sotheby's International Realty offers a comprehensive approach
to selling property that is unmatched in the industry.
These 2010 results prove our success in selling fine property in a range of prices, styles and locations.
• 98 transaction sides for properties $10 million+
• An average worldwide selling price of $1.34 million (National average for existing homes is $220,600)
• 59% of all transactions were for properties under $1 million
A SAVVY AND STYLISH PRESENTATION
Our brochures are an invaluable source of information for buyers,
but it's actually our sellers who benefit the most.
We create beautifully illustrated brochures for individual properties, including full-color photographs as well as descriptive text about each property's history, location, special features and amenities. Our distribution programs quickly introduce each brochure to a targeted group of clients and brokers. Brochures may also be distributed to all of our offices across the country and to Sotheby's auction headquarters in New York, providing our listings with exposure to a broad base of qualified clients.
LOCAL, CUSTOM-TAILORED ADVERTISING
An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will employ the following local publications: Santa Barbara News-Press, Santa Barbara Magazine, and more.
SOT
HEBYSHOMES.COM AND THE INTERNET
as the web reaches more buyers, our website reaches more of the web.
In the past decade, online real estate searches have increased dramatically, rising to nearly 92% of all home buyers. A National Association of Realtors® survey of recent home buyers asked where they learned about the properties they ultimately purchased. The survey demonstrated that the internet is delivering over ten times the value of traditional advertising. As an internationally recognized off-line brand, Sotheby’s International Realty® enjoys a major advantage in the essential online marketplace. We leverage that advantage through marketing and distribution arrangements with several key websites. This allows us to target a broad and qualified audience of purchasers more effectively than ever before.
LOCAL ADVANTAGE
unparalleled representation encompassing all of Santa Barbara county
Sotheby's International Realty's Santa Barbara Region is consistently an industry leader in the area. We proudly represent Santa Barbara, the Santa Ynez Valley and everything in-between. We boast an intimate knowledge of the local community, its history, culture, local concerns, and distinctive properties. Our offices can be found in four convenient locations consisting of the Montecito Coast Village Road Brokerage, Montecito Upper Village Brokerage, Santa Barbara Brokerage, and Santa Ynez Valley Brokerage. The environment of our offices fosters dedication that leads to extraordinary results.
